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Ep 672 · 55 min · Mon 12 Oct

The Friendship Index. How Daily Blooms Turns One Order Into Three

Courtney Ray Daily Blooms

Courtney Ray built Daily Blooms to avoid the storefront that made traditional floristry so hard. Twelve years and a national business later, she's opening her first store.

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Free download Episode cheat sheet · Ep 628

The numbers come before the brief

EP628 cheat sheet: the numbers come before the brief

Jess Hatzis has built more than a billion dollars of consumer brands, starting with frank body on $10,000. Eight pages on the two months in a spreadsheet before anyone writes a brief.

  • The three-step order she runs every rebuild in
  • Why age-based personas are broken, and what replaces them
  • The influencer maths: an event costs a tenth of the deals

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"It's not just what happened. It's what should we do next." "It's not just what happened. It's what should we do next." Anthony DelPizzo on what brands now ask Triple Whale. Not dashboards. The next move, and the ability to act on it in the same system. The future isn't another dashboard telling you the past. It's decide and act in one place.
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"It's not just what happened. It's what should we do next."
Add To Cart 7 hours ago
"It's not just what happened. It's what should we do next." Anthony DelPizzo on what brands now ask Triple Whale. Not dashboards. The next move, and the ability to act on it in the same system. The future isn't another dashboard telling you the past. It's decide and act in one place. 0:50 "It's not just what happened. It's what should we do next."

"It's not just what happened. It's what should we do next."

A lot of brands don't track how ChatGPT talks about them. Do you? 0:48 A lot of brands don't track how ChatGPT talks about them. Do you?

A lot of brands don't track how ChatGPT talks about them. Do you?

Three different reasons drive Seed & Sprout's customers. Sustainability. Aesthetics, because sustainable products aren't always beautiful. And a growing third: health, avoiding plastic for your body, not just the planet. One narrow customer definition is risky. Three reasons to buy means three ways in. 0:45 Three different reasons drive Seed & Sprout's customers.

Three different reasons drive Seed & Sprout's customers.

Asked what's imperfect about Cuttable, Sam Kroonenburg didn't name a feature. He named a harder problem: Nobody agrees on what a winning ad actually is. It's different per brand, per industry, even per ad. Not every ad is chasing sales. Some are for reach. Some for brand. So before you judge an ad, be clear on what it was actually for. The metric only makes sense once the purpose does. 0:50 Asked what's imperfect about Cuttable, Sam Kroonenburg didn't name a feature. He named a harder prob

Asked what's imperfect about Cuttable, Sam Kroonenburg didn't name a feature. He named a harder prob

Playbook · Ep 671 · Fri 9 Oct · 17 min

How to Turn Product Seeding Into Word of Mouth

Product seeding gets judged on social posts and cut when coverage is thin. But the real return is trial and word of mouth that never shows up in a post.

Play the playbook
Nathan Bush
Your host

Nathan Bush

I've run ecommerce inside a big retailer, advised the brands you buy from, and interviewed more than 600 operators about what actually worked.

The show is the conversation I wanted when I was in the job and couldn't find anyone to ask.

Super Retail Group · Board member, Birdsnest · Chair, Thread Together tech advisory board

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